Objective:
The primary objective of this lesson is to empower learners to effectively translate their theoretical knowledge of digital marketing into practical, actionable steps that can be implemented in real-world business scenarios. By the end of this lesson, participants should be able to craft and execute a digital marketing strategy, apply data-driven approaches to marketing decisions, and use digital tools to enhance their marketing efforts.
Comprehensive Content Overview:
Digital marketing encompasses a broad range of skills and tactics that leverage online platforms to promote products or services. Our focus will be on the most essential aspects:
- Search Engine Optimization (SEO).
- Pay-Per-Click (PPC) Advertising.
- Content Marketing.
- Social Media Marketing.
- Email Marketing.
- Web Analytics.
- Mobile Marketing.
In-depth Explanations with Actionable Insights:
Search Engine Optimization (SEO) SEO involves optimizing a website to improve its visibility in search engine results pages (SERPs). Practical steps include:
- Keyword Research: Use tools like Google Keyword Planner to identify high-volume, relevant keywords to target..
- On-Page Optimization: Ensure your web pages’ titles, headings, and content include targeted keywords..
- Technical SEO: Improve site speed, ensure mobile-friendliness, and create an XML sitemap for search engines..
- Link Building: Acquire high-quality backlinks from reputable websites to enhance domain authority..
Pay-Per-Click (PPC) Advertising PPC is a model of internet marketing where advertisers pay a fee each time their ad is clicked. Practical application includes:
- Ad Campaign Setup: Create a Google Ads account, set a ...
