Objective:
The objective of this lesson is to equip learners with the skills to quantitatively measure and analyze the effectiveness of fundraising efforts. By the end of this lesson, participants should be able to use specific metrics and techniques to evaluate the impact of their fundraising campaigns, make data-driven decisions to improve future efforts, and communicate the success of their initiatives to stakeholders in a clear and concise manner.
Comprehensive Content Overview:
Fundraising skills encompass a broad range of activities, from planning and executing campaigns to managing donor relationships and analyzing campaign performance. To measure the effectiveness of these skills quantitatively, we need to delve into key performance indicators (KPIs), data analysis techniques, and reporting methods.
In-depth Explanations with Actionable Insights:
Key Performance Indicators (KPIs) KPIs are crucial for measuring the success of fundraising activities. Common fundraising KPIs include:
- Donation Growth: This measures the increase in donations over a specific period. It is calculated by comparing current period donations to a previous period..
- Donor Retention Rate: The percentage of previous donors who continue to donate. It is calculated by dividing the number of repeat donors by the total number of donors from the previous period, then multiplying by 100..
- Average Gift Size: This is found by dividing the total amount raised by the number of donations..
- Cost to Raise a ...
