Objective:
The primary objective of this lesson is to help learners understand how technological advancements have reshaped marketing skills. By the end of this lesson, participants will be able to identify key technologies that are transforming marketing practices, apply these technologies to enhance marketing strategies, and effectively use digital tools to achieve marketing objectives.
Comprehensive Content Overview:
Marketing skills in the digital age have evolved significantly, with technology playing a central role in how marketers reach and engage their target audiences. We will explore the following key areas where technology has made an impact:
- Data Analysis and Decision Making.
- Customer Relationship Management (CRM) Systems.
- Content Marketing and SEO.
- Programmatic Advertising.
- Social Media Marketing.
- Email Marketing Automation.
- Mobile Marketing.
In-depth Explanations with Actionable Insights:
Data Analysis and Decision Making: Marketing teams now rely heavily on big data and analytics to inform their decisions. Tools such as Google Analytics, Tableau, and Adobe Analytics allow marketers to track user behavior, conversion rates, and ROI. For example, using Google Analytics, a marketer can set up goals to track conversions, analyze the path users take to complete a purchase, and adjust campaigns accordingly for better performance.
Exercise: Set up a conversion goal in Google Analytics by navigating to the “Admin” section, selecting “Goals” under the “View” column, and creating a new goal by specifying the desired destination URL as ...
