Objective:
The objective of this lesson is to enable learners to translate theoretical knowledge of ecommerce into practical, actionable steps that can be applied in real-world ecommerce scenarios. By the end of this lesson, learners will be equipped with the skills to set up, manage, and optimize an online store, as well as to understand and execute digital marketing strategies, customer service, and analytics for ecommerce success.
Comprehensive Content Overview:
Ecommerce skills encompass a broad range of capabilities, from technical know-how such as website development and maintenance, to business acumen in marketing, sales, and customer service. In this lesson, we will cover:
- Setting Up an Online Store.
- Digital Marketing for Ecommerce.
- Ecommerce Sales Techniques.
- Customer Service in Ecommerce.
- Analytics and Data-Driven Decision Making.
In-depth Explanations with Actionable Insights:
Setting Up an Online Store
Starting an online store involves selecting an ecommerce platform, customizing your store’s design, adding products, and setting up payment and shipping options.
Example: If using Shopify, you would:
- Sign up for an account and select a plan..
- Choose a theme and customize it with your branding..
- Add products with descriptions, images, and pricing..
- Set up payment gateways like PayPal or Stripe..
- Configure shipping rates and methods..
Digital Marketing for Ecommerce
Effective digital marketing techniques are crucial for attracting customers to your online store.
Example: Implementing SEO on your store might involve:
- Identifying target keywords using tools like Google ...
