Lesson 5: The Art and Science of Internet Marketing Skills

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Objective:

The objective of Lesson 5: The Art and Science of Internet Marketing Skills is to equip learners with the ability to discern and apply the methodical and creative elements of internet marketing. By the end of this lesson, participants will be able to analyze strategies, use analytical tools, and implement creative solutions to enhance online marketing efforts effectively.

Comprehensive Content Overview:

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Internet Marketing encompasses a variety of skills, from analytical to creative. We will delve into Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, social media marketing, content creation, and email marketing. Each topic will be explored for its scientific, data-driven strategies as well as the artistic, creative approach necessary for success.

In-depth Explanations with Actionable Insights:

SEO: SEO involves optimizing your website to rank higher in search engine results. Methodically, this includes keyword research, on-page optimization (using correct tags and structure), and off-page optimization (building authoritative backlinks). Creatively, it requires crafting engaging content that is optimized for both search engines and users.

Example: To optimize a blog post, conduct keyword research using tools like Google Keyword Planner. Identify long-tail keywords and incorporate them naturally into your content.

PPC: PPC requires a methodical approach to budgeting, selecting keywords, and setting up campaigns. The creative side involves designing compelling ad copy and visuals that resonate with the ...

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